After the launch of e-commerce, our in-house development team shifted focus toward maintaining and scaling the site’s backend, making it clear that continued custom web builds would place unnecessary strain on engineering and development resources. To keep digital storytelling moving forward, I introduced Webflow as a flexible design solution—allowing me to independently design and deploy elevated landing pages without developer dependency.
Using Webflow, I not only created custom marketing and product-driven experiences, but also architected and integrated a CMS-driven blog to support scalable updates and ongoing content publishing while maintaining visual consistency and brand standards across the site. Beautiful pages with long-form storytelling were further enhanced using GSAP-powered, scroll-based animations, adding subtle motion that guides users through each narrative. Alongside this work, I explored experimental digital concepts such as the Sneak Peek section for upcoming products that used scroll-to-play interactive 3D elements. This approach continues to evolve as I expand the site with more interactive, content-rich web experiences.
